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Footwear Company Biti’s Improves Cost Effectiveness & Time to Market with Centric PLM

04/05/2021 08:55 AM
The COVID-19 pandemic has forced manufacturers to reassess their strategies and innovate in new ways. 2021 brings a greater focus on trends including sustainability, faster time to market, higher cost effectiveness and personalization. A new wave of digital technologies are empowering manufacturing businesses to thrive in the competitive and evolving fashion and retail landscape.

Fully embracing the power of digital transformation is well-known Vietnamese footwear manufacturer, Biti’s. Covering manufacturing to retailing, Biti’s produces approximately 20 million pairs of footwear annually. They have 200 stores and five factories in Vietnam, employing approximately 8000 people.

Biti’s sought a modern Product Lifecycle Management (PLM) solution to minimize mistakes, speed up reporting, track ranges visually and monitor the product lifecycle in order to deliver products to market on time.

Biti’s existing PLM had let them down and data was scattered and not centralized. Jenny Vuu, VP R&D at Biti’s, explains, “Producing reports requires a lot of time and paperwork, and it is difficult to track sample phases in real time. This causes mistakes and wastes time and money.”

The company approached Centric Software. “Centric is a well-known PLM for many fashion brands, especially footwear, and we’re very confident of the project’s success,” says Jenny.

With Centric PLM in place, Biti’s can track delays, manage potential risks, track historical product development data, easily find information and optimize processes. Jenny adds, “We expect to reduce time to market, react smartly to fast fashion trends and give R&D teams more time to focus on technical improvements.”

For many manufacturers, the Covid-19 pandemic has exposed weaknesses and forced them to rethink how they work. These businesses realize it’s more important than ever to invest in digital solutions to streamline remote collaboration, cut costs and maximize efficiency to deliver lasting benefits and improve their chances of survival.

Centric Software’s new eBook ‘The 2021 Forecast: 4 Essential Sustainability Trends for Fashion and Retail’ is available to download now. Download your copy.

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