As consumers become increasingly conscious of sustainability, regenerative agriculture is emerging as a crucial solution in the cotton and textile industry. Beyond reducing environmental impacts, this farming approach restores natural resources, strengthens long-term productivity, and offers fashion brands a compelling sustainability story to share with consumers and investors.

Plastic pollution has emerged as a critical environmental issue globally. One often overlooked contributor is the apparel industry, which annually releases a staggering 8.3 million tons of plastic into the environment₁. This accounts for 14% of the total plastic leakage, defined as the weight of plastic that ends up in the natural environment, annually and is primarily caused by inadequate collection and treatment of garments after disposal.